Research. You wouldn't think, but it is completely to make your entire "thing" in life that you study things.

That's it.

You study things. You study them more than anyone is studying them at the present moment. Do that and you are like EleutherAI, you are a 'research institution'

Their efforts center around coming up with the theory around interpretability, alignment, and ethics in the AI space, specifically as it pertains to the ethical operating frameworks of LLMs.